Work in Progress

Groundswell has begun working on a new project at the Fitler Dining Room in Philadelphia. Located at the intersection of 22nd and Spruce, Groundswell has introduced vibrant planters to the restaurants white facade. The palette includes: Helleborus niger Josef Lemper, … Continue reading

Another Freitag Sighting!

We spotted chefs Amanda Freitag and Ariane Duarte enjoying a nosh at Choza Taqueria!

Choza MacDougal is Open for Business

The new Choza Taqueria at 124 MacDougal Street is open and, as you can see, entertaining the finest patrons. The playful decor, designed by Groundswell, features reclaimed barnwood, custom-made tables, and a chandelier fashioned from Jarrito bottles. It seems that … Continue reading

New Choza Renderings!

As Choza’s MacDougal Street location nears completion, Groundswell has begun designing plans for the renovation of the original Choza Taqueria location on Madison Avenue. Choza sought out Groundswell to fashion a strong brand for its New York restaurants. A decor … Continue reading

Highlights of 2012 – Part II

Ocean City Beachfront In July, Philadelphia Magazine featured the Croces’ Ocean City Beachfront Property. Groundswell’s landscape design was praised as “an outdoor living space to rival the beach that sits a few yards away.” Highlights include a natural wood pathway … Continue reading