With the creation of Waterfront Winterfest at Penn’s Landing, Groundswell proves that good design makes possible year-round outdoor fun. This seasonal pop up was commissioned by the Delaware River Waterfront Corporation to celebrate twenty years of ice skating on the Delaware River. Groundswell created a holiday village to surround the Blue Cross RiverRink, humming with winter activity. Repurposed shipping containers housed retail shops, and visitors were welcomed to food, drink, and good cheer in a forest of Pine, Spruce, and Holly. Glowing fire pits kept Jack Frost at bay as strings of market lights twinkled in the dark winter sky.